Should Local Businesses Worry About Content Marketing?

As you’re on a website that sells content marketing services you would think that the answer we give would be a resounding, “YES”, wouldn’t you? However, the real answer is, “It depends.” From a Search Engine Optimization (SEO) perspective, if you’re in a smaller, less competitive market you can probably get to the top of the search rankings with only 4 or 5 pages of content and a few good...
better content marketing

7 Effective Ways to Boost Your Content Marketing Efforts

In the age of social media, content marketing has become more important than ever for businesses to succeed. Although social media has opened up new ways to market your business to potential customers, the sheer volume of content on social media sites makes it much harder for businesses to stand out. Content marketing helps you differentiate your business and give potential customers a reason to learn more about you. That’s...
make an impression

5 Tips to Create a Great First Impression with Your Content Marketing

Creating a great first impression is key for content marketing success. You have so much to offer your audience, but only if they know it. A strong first impression can make your content stand out and compel readers to keep reading. When it comes to your content marketing, you want to create a compelling first impression that shows your audience that you know what you are doing. Keep reading to...
engage with content

How to Build Engagement with Your Blog Audience

Engagement with blog content is one of the biggest challenges facing content marketers today. The audience for blogs is shrinking and if you aren’t offering your readers value and opportunities to engage with your content, they’ll leave. To attract new visitors and keep readers coming back for more, you need to increase the time your audience spends with your blog. To do this, you have to think about your content...
ideas for content marketing

Content Marketing Ideas You’ll Wish You’d Heard of Sooner

Today, almost everyone receives marketing emails and marketing messages on social media. If you want people to notice your brand, you need to establish a unique presence and constantly communicate with your target audience. How do you do that? Content Marketing! Content marketing is a type of marketing that creates and shares valuable, long-lasting content with which your target audience can find, understand, and connect. Whether you already have a...

A Few Simple Content Marketing Ideas That Will Bring in New Clients

Today’s business landscape is saturated with countless content marketing ideas. It’s getting harder and harder to stand out and gain trust with your target audience. But it doesn’t have to be that way. Many businesses have found success by focusing less on the how and more on the why of their content marketing strategy. To help you get started, we’ve compiled a list of some of the most useful and...

5 Tips on How to Use Content Marketing to Grow Your Small Business

All businesses strive to grow and expand their customer base. In order to do so, you need to have an intricate understanding of your target audience — who they are, what they want, and how you can provide them with a relevant solution. There’s no better way to gain a deeper understanding of your target audience than through content marketing. Content marketing is a strategy in which you create and...