Engagement with blog content is one of the biggest challenges facing content marketers today. The audience for blogs is shrinking and if you aren’t offering your readers value and opportunities to engage with your content, they’ll leave.
To attract new visitors and keep readers coming back for more, you need to increase the time your audience spends with your blog. To do this, you have to think about your content in a new way.
It’s not enough to create great content; you also have to build a relationship with your readers. Here’s how you can build engagement with your blog audience and attract new visitors.
Be a Source of Inspiration and Advice
As your blog’s central focus, you have the incredible opportunity to inspire and help your readers improve their lives. At the same time, you’re in a unique position to offer advice that people can apply to their own lives.
Successful content marketing is all about giving your readers what they want and need. Knowing what drives your readers will help you create high-value content and attract a large and engaged audience. Your blog is a perfect channel to offer inspiration and advice.
Create Actionable Content
As the backbone of your blog, the content you publish drives engagement and, ultimately, growth. The goal of content is to create an experience that draws in readers, keeps them reading, and inspires action.
Now, don’t get me wrong – reading about the benefits of bullet journals and the best coffee hacks is totally cool, but your readers want to know how to apply their knowledge and experience to their lives. They want to learn how to grow, progress, and achieve their goals.
Answer Reader Questions
As you answer reader questions and provide advice, you’re also building a relationship with your audience. This is crucial to building long-term engagement.
As a blogger, one of your goals is to help your readers solve their problems. You can do this in a few different ways:
- Providing answers to reader questions – You can be an online Q&A site by addressing reader questions and helping solve their problems. This can be done through your blog posts, in your FAQ section, or in your social media channels.
- Providing live Q&A sessions – This is a great way to help your readers. You can schedule an on-air Q&A on your Facebook page or Instagram story. During the Q&A, address reader questions and solve readers’ problems.
- Providing e-books – Create e-books that address reader questions and help solve readers’ problems. Create a dynamic and interactive e-book that has readers raving about your content.
- Offer mentoring programs – Offer mentoring programs to help guide your readers to success. Offer a consulting or coaching program that is specifically designed for your readers
Provide Exclusive Content
One key to growing your blog is to give your readers more helpful content than your competitors. Another great way to grow engagement is to provide exclusive content. When you give readers exclusive content, they know they can’t find it anywhere else online.
You’re essentially saying to them, “You are the only ones who have this.” This builds trust and loyalty with your readers, which makes them more likely to return to your blog and read more content.
Always Personalize Your Content
When you’re writing your blog posts, always have your audience in mind. What do they care about? What interests them? What are their problems? Be sure to write content that addresses these issues and addresses them from your readers’ point of view.
Additionally, remember that your blog is a forum. Use it to ask questions and get to know your readers better. This will help you create more personal content.
To grow your blog and increase the time your audience spends reading, increase engagement, and build a relationship with your readers, think about your content in this new way. Be a source of inspiration and advice with actionable content, answer reader questions, and provide exclusive content to build engagement and increase the time your readers spend with your blog.
By following these simple steps, you’ll have a much better chance of create a loyal following that will be happy to share and discuss your content.